Free delivery from 11,90 €
Save to shopping list
Create a new shopping list

The History and Mission of Lovela: Commitment to Gentle Care

Lovela, known for its hypoallergenic laundry powders and fabric softeners, has an intriguing history and mission that draws the attention of health-conscious consumers. This article will explore how Lovela has become a leader in the industry and why its products, such as baby clothes laundry powder and gentle laundry powder, are the choice of millions of families.

Lovela's History: Roots in Reckitt & Colman Ltd.

The history of Lovela is inextricably linked with the history of Reckitt & Colman Ltd., a British company with a long-standing tradition. The industry giant's beginnings date back to the 1820s when German chemist Johann Benckiser started his activity in the field of industrial chemistry.

Almost a century later, the founder's daughter married chemist Ludwig Reimann, who continued the activity after his father-in-law. In 1840, Reckitt & Sons was founded by Isaac Reckitt. After his death, his sons took over the enterprise, continuing to develop the family business. The company produced various household goods that found market recognition.

In 1938, a significant event in the company's history occurred when Reckitt & Sons collaborated with J. & J. Colman, a renowned producer of food sauces. This collaboration led to the formation of Reckitt & Colman Ltd., which later became a significant player in the household products market.

Lovela in the Arms of Reckitt & Colman

Since then, Reckitt & Colman Ltd. has continuously expanded its operations, attracting various companies from the food, pharmaceutical, and chemical sectors. Among these enterprises was Lovela, specializing in the production of hypoallergenic laundry products.

Lovela products are dedicated to infants and people with sensitive and allergy-prone skin, making them an excellent choice for those who care about the safety and comfort of their loved ones. The heritage and tradition of Reckitt & Colman Ltd. provide a solid foundation for the Lovela brand, securing its place among the most important laundry product manufacturers in the market.

Why Are Lovela Products Unique?

  1. Hypoallergenic Formulas: Products like Lovela white laundry powder and Lovela color laundry powder are designed to minimize the risk of allergies.

  2. High-Quality Ingredients: Lovela uses only carefully selected ingredients that are safe for the skin and the environment.

  3. Innovation and Research: The company invests in researching new formulas, making their laundry liquids and powders even safer and more effective.


Lovela not only offers laundry powders and fabric softeners that are safe and hypoallergenic, but it also actively works towards a better world for future generations. By choosing Lovela products, you care for your child's delicate skin and support a company that values health and the environment.

IdoSell Trusted Reviews
4.70 / 5.00 162 reviews
IdoSell Trusted Reviews
Perfect service! High quality delivery on time!)
OK thank you