L'Oréal Paris Préférence Ultra Platinum Bleach Brightener
Description
Ultra Platinum Lightener with Bonding Technology
The perfect combination of lightening and bonding technology for maximum protection of the bonds inside the hair fibers, which are responsible for their condition. Protects against drying and brittleness. After lightening, use a strengthening conditioner that protects against yellow reflections to obtain pure platinum blonde, stronger and nourished hair.
Bonding Technology
For the first time, L'Oréal Paris lightener has been enriched with a formula that protects hair fibers, while lightening them up to 9 tones.
Strengthening purple care
Intensively nourishes the hair fiber and reduces brittleness, while neutralizing yellow reflections thanks to the formula enriched with purple dyes.
Group IV - lightening
Coverage: the product is not suitable for lightening gray hair
Consistency: cream
Holding time: 30-45 minutes
Product information
Features:
bonding technology_x000D_
protects hair during lightening_x000D_
up to 80% less brittle hair**_x000D_
advanced lightening up to 9 tones_x000D_
protection against yellow reflections_x000D_
**instrumental test after using the conditioner
Ingredients:
Brightening powder: Potassium Persulfate, Sodium Silicate, Ammonium Persulfate, Kaolin, Sodium Persulfate, CI 77891/Titanium Dioxide, Sodium Lauryl Sulfate, Silica [o]/Silica, Hydrogenated Polydecene, EDTA, Brightening cream: Aqua/Water, Cetearyl Alcohol, Propylene Glycol, Ethanolamine, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate [o]/Silica Dimethyl Silylate, Ribes Nigrum Seed Oil/Black Currant Seed Oil, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Carbomer, Persea Gratissima Oil/Avocado Oil, Rosmarinus Officinalis Extract/Rosemary Extract, EDTA, Vitis Vinifera Seed Oil/Grape Seed Oil, Glycine Soja Oil/Soybean Oil, Parfum/Fragrance, Oxidizing cream: Aqua/Water, Paraffinum Liquidum/Mineral Oil, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Sodium Salicylate, Sodium Sulfate, PEG-40 Hydrogenated Castor Oil, Phosphoric Acid, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Strengthening conditioner: Aqua/Water, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Esters, CI 60730/Acid Violet 43 CI 45100/Acid Red 52, Cocos Nucifera Oil/Coconut Oil, Sodium Hydroxide, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Amodimethicone, Isopropyl Alcohol, Alpha-Isomethyl Ionone, Citric Acid, Citronellol, Cetrimonium Chloride, Coumarin, Hexyl Cinnamal, Amyl Cinnamal, Parfum/Fragrance
Responsible entity
Manufacturers Address
L'Oréal Paris
14, rue Royale
75008 Paris
France
infolinia: 22 33 58 600