Ranking 2023: Best Selling Deodorants and Antiperspirants for Men

In 2023, the men's deodorants and antiperspirants market offers a range of products known for their effectiveness and innovative fragrances. Here is an overview of the best-selling products from leading brands such as Nivea, Loreal, Ziaja, Garnier, Rexona, OldSpice, Adidas, Axe, Nike, and Str8.

1. Nivea Men Black&White Invisible Fresh

Description: Provides effective protection against sweating without leaving white marks on clothes. It works for up to 48 hours and is easy to use.

2. Nivea Fresh Active

Description: Quickly absorbs, providing a reliable 48-hour protection. It is antibacterial, aluminum-free, and cares for the skin.

3. Adidas Active Bodies

Description: Ideal for physically active men, this deodorant spray offers comprehensive protection throughout the day. It has a unique fragrance combining mandarin, rosemary, and sandalwood.

4. Loreal Men Expert Invincible Sport

Description: Provides long-lasting protection against sweating, even during intense physical exertion. Features a fresh, sporty fragrance.

5. Ziaja Yego Sensitiv

Description: Specially designed for men with sensitive skin. Its gentle formula soothes irritations and keeps you fresh all day.

6. Garnier Mineral Action Control Thermic

Description: Works in extremely high temperatures, providing 48-hour protection. Ideal for men with an active lifestyle.

7. Rexona Men Quantum Dry

Description: Offers advanced protection against sweat and unpleasant odors. Keeps you dry and fresh throughout the day.

8. Old Spice Whitewater

Description: A classic fragrance with fresh and spicy notes, perfect for men who appreciate classic scents.

9. Axe Black

Description: A subtle, masculine fragrance for contemporary men. Provides protection and freshness all day.

10. Nike Up or Down

Description: Designed for men who appreciate energy and freshness. Great for any occasion, providing protection and dynamism.

Trends and Trivia in Men's Fragrances 2023

Natural Trend: An increasing number of men are choosing products with natural ingredients that are gentler on the skin.
Fresh and Energizing Scents: In 2023, fresh, citrusy, and energizing scents are popular, ideal for active men.
Long-Lasting Protection: Men are increasingly looking for products that offer long-lasting protection, especially in situations requiring intense effort.

Each of the listed products is designed to meet the specific needs of the modern man, combining effective protection with attractive, modern fragrances. The choice of deodorant or antiperspirant should be tailored to individual preferences and lifestyle.